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Bold Wool Rug

c. 2020

by Hella Jongerius
for Kvadrat

Kvadrat bold insitu

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Bold Wool Rug

by Hella Jongerius
for Kvadrat
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Designed by Hella Jongerius for Kvadrat, Bold is a richly tactile rug that bridges past and present through a nuanced fusion of tradi­tional and contem­po­rary tech­niques. Created using a combi­na­tion of manu­ally and mechan­i­cally spun yarns, the rug embraces subtle irreg­u­lar­ity, giving its surface a lived-in, human quality.

The yarns are twisted and hand-dyed in a distinc­tive process that allows color to remain partially unab­sorbed at the core, result­ing in excep­tional depth and vari­a­tion. This layered coloration lends the rug a quiet vibrancy that shifts with light and move­ment. Warm, grounded, and assured, Bold exem­pli­fies Jongerius’s belief that tactil­ity and warmth are the defin­ing qual­i­ties of a truly great rug, making it a confi­dent and endur­ing pres­ence in any interior.

Hella Jongerius

Netherlands


Born in the Netherlands in 1963, Jongerius graduated from Eindoven’s Academy of Industrial Design in 1993; after briefly joining Droog, she formed her own studio, Jongeriuslab. Major commissions followed, including a series of color-blocked textiles for Maharam in a tricky fabrication never previously attempted at an industrial scale. In 2007, she became Art Director of Colours and Materials for Vitra and created mainstays like their Polder Sofa and East River chair while developing their Colour & Material Library. In 2012, she joined Danksina as Art Director.

Meanwhile, her own work continued to grow in size and influence. For a collaboration with Rem Koolhaas to redesign interiors of the North Delegates’ Lounge at the United Nations building in New York, she refreshed the modernist landmark with bespoke carpeting and furnishings in bold colors along with a custom beaded curtain of hand-knotted yarn and some 30,000 porcelain beads. A book, 2016’s I Have No Favorite Colour, followed by the following year’s Breathing Colour exhibition at the Design Musuem London articulated her philosophy of hues and tints, while her cabin interiors for KLM airlines put it into practice.

Recently, Jongerius has begun exploring the possibilities of porcelain, in commissions for vases and tableware. Projects throughout her ongoing career and the B Set dinnerware service can be found in the permanent collections of MoMA, Victoria and Albert Museum, and Boijmans van Beuningen Museum.

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