Skip to content

Kvadrat Suunta Fabric

c. 2023

by Studio Truly Truly
for Kvadrat

Kvadrat suunta insitu

Inquire or Request

Regarding

Kvadrat Suunta Fabric

by Studio Truly Truly
for Kvadrat
More details here…

Suunta is a knitted uphol­stery textile by Studio Truly Truly, inspired by the vibrant rows of blooms seen in Dutch flower fields. Its name — Finnish for direc­tion” — reflects both the linear rhythm of the design and its subtle play with move­ment and perception.

The textile features a ribbed jacquard construc­tion combin­ing wool and recy­cled poly­ester yarns in varying hues. This creates intri­cate chevrons across the surface and adds depth through the inter­play of color and texture. As Suunta stretches seam­lessly over furni­ture, its ribs reveal shift­ing tones that appear to hover along edges, evoking a soft, luminous effect.

From a distance, the textile’s color­ful stripes resem­ble the ordered rows of flowers viewed from above. Up close, layers of contrast­ing yarns emerge, enhanc­ing its rich, dimensional surface.

The palette, devel­oped by Studio Truly Truly, explores nature’s dynamic contrasts — balanc­ing bright floral hues with leafy neutrals and earthy tones. The design reflects the studio’s fasci­na­tion with how color behaves in nature, where context can heighten or soften a shade’s intensity.

Despite its soft hand, Suunta offers high dura­bil­ity. The textile achieves an excel­lent Martin­dale rating through a precise produc­tion method in which each row is knitted with a single needle, placing the strongest yarns on the exte­rior for added performance.

Like all Kvadrat Febrik knitted textiles, Suunta provides excel­lent stretch and is ideal for uphol­ster­ing organic shapes, combin­ing tactile comfort with bold, directional design.

Studio Truly Truly

Netherlands

Truly Truly is a Rotterdam based design studio founded by Joel and Kate Booy. The studio operates on the interface between industry and art. The team runs a versatile practice, creating textiles, lighting, furniture and spatial installations. How design will be experienced is crucial to the core of their work. Truly Truly is a manifesto: make things properly, honestly and artfully. The designers say, “we are constantly trying to appeal to our own desire to be surprised, captivated or moved. Our work is often sculptural or poetic, with tactility, sensuality and functionality play an important role.”

More in Interiors

View All