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Tech­ni­colour Flock Wool Rug

c. 2021

by Peter Saville
for Kvadrat

Technicolour Flock Kvadrat Peter Saville
Tech­ni­colour Flock Wool Rug by Peter Saville for Kvadrat Textiles

Tech­ni­colour Flock, designed by Peter Saville for Kvadrat, cele­brates the deep connec­tion between wool produc­tion and the sheep them­selves. Hand-spun colored flocks of wool create irreg­u­lar, volu­mi­nous weft yarns, echoing the natural diver­sity of indi­vid­ual sheep and their unique markings.

Each rug in the Flock collec­tion features a distinct color expres­sion, blend­ing natural wool tones with pigments inspired by tradi­tional sheep mark­ings. Avail­able in five harmo­nious yet dynamic color­ways, the design brings warmth, texture, and indi­vid­u­al­ity to any space.

With its rich tactile quality and organic aesthetic, Tech­ni­colour Flock serves as both a strik­ing focal point and a subtle nod to nature’s beauty, invit­ing visual and sensory engagement.

Peter Saville

United Kingdom

Peter Saville, born and raised in England, emerged as one of the most influential graphic designers of the late 20th century. After studying at Manchester Polytechnic, he co-founded Factory Records in the late 1970s—a label as renowned for its visual identity as for its roster of era-defining bands. There, Saville was granted a rare and near-total creative license, which he used not merely to adorn albums but to reimagine them as objects of cultural significance.

His sleeve designs for Joy Division and New Order, created between 1979 and 1993, blurred the line between high modernist art and mass-market music packaging. Eschewing the conventions of commercial design, Saville treated the record cover not as a sales tool but as a canvas—minimal, enigmatic, and often stripped of text entirely. The result was a visual lexicon that helped define the aesthetics of post-punk and early electronic music just as decisively as the sounds themselves.

Saville’s influence has since radiated far beyond the music industry, leaving an indelible mark on fashion, branding, and contemporary design. Collaborations with designers such as Yohji Yamamoto and civic commissions in his hometown signaled a creative practice unwilling to be confined by medium or market. More recently, his partnership with the Danish textile company Kvadrat has extended his visual language into the realm of interior and industrial design. With Kvadrat, Saville has applied his characteristic restraint and conceptual rigor to textiles—transforming surfaces into subtle fields of meaning, where fabric becomes both material and message. His work continues to resist easy categorization, occupying that rarefied space where aesthetics and intellect converge.

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