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Tech­ni­colour Flock Wool Rug

c. 2021

by Peter Saville

Technicolour Flock Kvadrat Peter Saville

Tech­ni­colour Flock, designed by Peter Saville for Kvadrat, cele­brates the deep connec­tion between wool produc­tion and the sheep them­selves. Hand-spun colored flocks of wool create irreg­u­lar, volu­mi­nous weft yarns, echoing the natural diver­sity of indi­vid­ual sheep and their unique markings.

Each rug in the Flock collec­tion features a distinct color expres­sion, blend­ing natural wool tones with pigments inspired by tradi­tional sheep mark­ings. Avail­able in five harmo­nious yet dynamic color­ways, the design brings warmth, texture, and indi­vid­u­al­ity to any space.

With its rich tactile quality and organic aesthetic, Tech­ni­colour Flock serves as both a strik­ing focal point and a subtle nod to nature’s beauty, invit­ing visual and sensory engagement.

Peter Saville

United Kingdom

Peter Saville, one of the most influential British graphic designers and art directors of his generation, is best known for his groundbreaking work with Factory Records. Born in Manchester, he studied graphic design at Manchester Polytechnic before co-founding Factory Records, where he had unparalleled creative freedom. His iconic album covers for Joy Division and New Order, spanning from 1979 to 1993, redefined the aesthetics of music packaging, blending high art with mass production. Unlike traditional commercial artists, Saville's work transcended marketing, shaping the visual language of post-punk and electronic music. His innovative approach has since influenced fashion, branding, and contemporary design.

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